Agenda

7:00am - 8:15am

Day One - Tuesday, Oct 4th

Breakfast

8:15am - 8:30am

Introduction and Opening Remarks

8:30am - 9:20am

Practically Radical—Unleashing Positive Brand Change in Difficult Circumstances

William Taylor
Best-selling author of “Practically Radical,” “Mavericks at Work,” and co-founder of Fast Company magazine 

We are living in the Age of Disruption. You can’t do big things if you are content with doing things a little better than everyone else or a little differently from how you did them in the past. As organizations and brands, the only way to stand out from the crowds is to stand for something special.  

In this high-energy presentation, Bill Taylor, founder of Fast Company magazine and best-selling author of Practically Radical and Mavericks at Work, draws on in-depth access to 25 organizations and brands that are unleashing positive change in difficult circumstances to provide us with a manifesto for change and a manual for making it happen – in an era when change is the name of the game. 

9:20am - 10:10am

Eating The Big Fish: How "Challenger Brands" Succeed by Doing More With Less

Chad Dick
Partner at eatbigfish; Expert in ‘Challenger Brands’ 

Chad Dick and his fellow partners at eatbigfish have written the book on how to successfully behave as a ‘Challenger Brand,’ – literally.  The seminal book Eating the Big Fish describes how Challenger Brands can compete against market leaders.  But here’s the secret – whether you are an ‘underdog’ or the market leader yourself, we can all think of ourselves as Challenger Brands. 

Through this line of thought and operating with a mindset that knows how to ‘do more with less,’ Chad will demonstrate an exciting and rewarding strategy for success.

10:10am - 10:30am

Break

10:30am - 11:20am

Social Nation: How to Harness the Power of Social Media

Barry Libert
Best-selling author of “Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business”

We are witnessing a social revolution of unprecedented proportions – consumers are increasingly demanding a stake in your company's brand development - including marketing plans, advertising, positioning, and even product development.  The old model of building a brand inside-out and top-down has become increasingly obsolete in a world where 600 million people are using social technology to impact the value of your brand through conversations among and between themselves. 

According to Barry Libert, founder of Mzinga (a leading provider of social software to 300 brands), and best-selling author of Social Nation and WE are Smarter than Me as well as the new e-book The Revolution Will Be Tweeted, the signs are clear - it's time to turn control over to them.  But, how?

11:20am - 12:10pm

Transforming The Way We Work: How To Take Back Your Life

Tony Schwartz
Best-selling Author of "The Way We’re Working Isn’t Working,” and “The Power of Full Engagement;” CEO of The Energy Project

Demand in our lives is increasing relentlessly.  Our capacity isn't keeping pace.  The way we're working isn't working.  Far too many organizations expect their employees to operate in the same way that computers do: continuously, at high speeds, for long periods of time, running multiple programs at the same time.

According to Tony Schwartz, best-selling author of The Way We're Working Isn't Working and The Power of Full Engagement and CEO of The Energy Project, however, this is a prescription for failure - and burnout.  Human beings are designed to pulse.  We're at our best when we move between periods of expending energy and intermittently renewing out four energy needs: Physical, Emotional, Mental, and Spiritual.  The better these needs are met, the more value we're capable of creating, and the more satisfied we become.

In this mesmerizing session, Tony will give us teach us more about how we are programmed and give us the tools, techniques, and rituals we need to allow ourselves and our teams to perform at our peak levels.  In short, he will teach us how to be corporate athletes.

12:10pm - 1:30pm

Lunch

1:30pm - 2:20pm

Brand Media Strategy: Integrated Communications Planning in the Digital Era

Antony Young 
CEO of Mindshare North America and Author of “Brand Media Strategy: Integrated Communications Planning in the Digital Era”

From YouTube to Facebook to the iPad, today’s media landscape offers more tools and platforms for the savvy marketer than ever before.  With these increased opportunities, however, also come increased risks.

In this timely session, Antony Young, CEO of Mindshare North America and the author of Brand Media Strategy: Integrated Communications Planning in the Digital Era, will explore how today’s most innovative marketers are integrating the latest media techniques and tools into a comprehensive planning strategy to grow their brands and achieve unprecedented results.

2:20pm - 3:10pm

Unleashing Creativity (The New Currency of Brand Success)

Josh Linkner
Author of “Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity”

We live in a world of dizzying speed, exponential complexity, and ruthless competition.  As the strategies of the past have become obsolete, new sets of skills are needed in order to win.  In this new era, creativity has become the currency of success.  It can’t be outsourced, and it has become the most important and sustainable competitive advantage. 

In this high-energy and interactive session, Josh Linkner, the best-selling author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, will show us how to jump-start our creativity for business advantage. Attendees will learn specific techniques to protect themselves from the competition, create new products, and expand market share.

3:10pm - 3:30pm

Break

3:30pm - 4:20pm

Demystifying Collaboration & Co-Creation For Marketing & Innovation

Gaurav Bhalla
Author of “Collaboration and Co-Creation: New Platforms for Marketing and Innovation”

We now live in a world where there is a new type of consumer  - one that is not merely content being a spectator.  They want to be involved in our brands, have a say in how value is created and what they want to consume.

This new consumer has led to a wave of organizations and brands embracing the concept of collaborative innovation to produce advertising, new products, and new models of customer service.

However, while there are some shining examples of success, many such projects have seen less than stellar results and have left brand marketers scratching their heads and wondering ‘what went wrong?’

4:20pm - 5:10pm

Creating Enchanting Brands: The Art of Changing Hearts, Minds, and Actions

Guy Kawasaki
Best-selling author of “Enchantment: The Art of Changing Hearts, Minds, and Actions,” “Art of the Start,” and “Reality Check”

Enchantment, as defined by bestselling author Guy Kawasaki, is not about manipulating people.  It transforms situations and relationships.  It converts hostility into civility and civility into affinity.  It changes skeptics and cynics into believers and the undecided into the loyal.  When it is done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Guy argues that in business and personal interactions, your goal is not to merely get what you want but to bring about a voluntary, enduring, and delightful change in other people.

5:10pm - 7:00pm

Cocktail Reception - END OF DAY 1

(Return to top to check out Day 2)

7:00am - 8:15am

Day Two - Wednesday, Oct 5th

Breakfast

8:15am - 8:30am

Welcome Back

8:30am - 9:20am

Timeless Brand Storytelling:  Keeping Your Brand Messages In Pace With The Changing Media Landscape

Simon Mainwaring
Award Winning Creative Director, Respected Author of  “We First,” Fast Company Blogger

As media opportunities keep expanding, brands must balance the fundamentals of persuasive storytelling with the nimbleness that emerging technology demands. 

At Brand ManageCamp 2011, Simon Mainwaring, author of We First, international speaker, Fast Company blogger and award-winning creative director, will explain how to position and develop your brand's messaging so that it's resonance and profits keep growing even as your media mix continually changes.  It is no longer enough to just modify messaging across mediums – the unique differences in the DNA of the various options now require us to ensure we are defining our brands in ways that make them more adaptable and able to connect across all touch points.

9:20am - 10:10am

Using Design As A Strategic Tool To Maximize Brand Value

Thomas Lockwood
President of the Design Management Institute, co-author of “Building Design Strategy,” and “Design Thinking”

It seems so much buzz today is about design. However, if your brand is like most, design continues to play a supportive role mostly from the sidelines as opposed to being used as a strategic tool.

In this important topic, Thomas Lockwood, President of the Design Management Institute and author of Building Design Strategy and Design Thinking will show us how to get more value from design by linking it closer to brand strategy and business strategy. 

10:10am - 11:00am

Creating An Environment Conducive To Brand Innovation And Creativity

Ivy Ross
Chief Merchandising Officer of Art.com, Former Head of Innovation for Gap, Inc.

None of us are strangers to the fact that innovation and creativity is core to the continued success of our brands, our teams, and our organizations.  On Day 1 of Brand ManageCamp, Josh Linkner inspired us with tools, techniques, and methodolgies to help us unleash our creative power.

In this session, however, Ivy Ross, Chief Merchandising Officer for Art.com and former Head of Innovation for Gap Inc., takes us on a different path.  Ivy believes that beyond the processes and techniques it is just as important to ensure we are creating environments that are inherently conducive to innovation and creativity.

During this inspiring session, Ivy will use case studies and examples from her vast experience at Gap, Mattel, and more to help us understand the conditions under which creativity and innovation can occur and will show us how corporate cultures can adapt to support the process.

11:00am - 11:30am

Break

11:30am - 12:20pm

Transformational Marketing: Overcoming the Three Barriers to Brand Management Success Through Measurement and Metrics

Mark Jeffery
Author of “Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know”

If you are like most brand marketers today, you are continually struggling with three key issues:

(1) How to show the value of marketing (ROI)

(2) How to justify future marketing spending, and

(3) How to do more with less resources.

This session by Mark Jeffery, the author of Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, will provide actionable frameworks and tools to overcome these challenges and radically improve the performance of your business. 

12:20pm - 1:10pm

The Carrot Principle: Engaging Employees Through Recognition 

Adrian Gostick
Best-selling author of “The Carrot Principle,” and “The Orange Revolution”

According to Adrian Gostick, the secret to becoming a high-performance leader begins in building a recognition culture.  Through a breakthrough study of 200,000 people over ten years, Adrian Gostick and Chester Elton discovered dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.  The findings were the basis for their bestselling book The Carrot Principle.

Drawing from that research and on case studies from leading companies including Disney, KPMG, and the Pepsi Bottling Company, Adrian will demonstrate how the transformative power of purpose-based recognition produces astonishing increases in operating results.  

1:10pm - 1:20pm

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